Soft
Threads.Hard To
Behave.
Ridiculously comfortable gear for a damn good time.
Buttery Soft
Feels like cheating.
Lightweight & Breathable
Stay cool, look hot.
Deep Pockets
Carry your junk.
Designed For Legends
Like you.
Now showing on The Strut Reel
Travel loose. Land hard.
Arms up. Shoes off. Still the most comfortable guy in the terminal.
Shop The Flock
At home
Live Loose.
Door shut, shoes off, nothing binding anywhere. Loose Lounging is a discipline and we take it seriously — wide-cut Live Loose Strut Pants, a Strut Tee gone soft in all the right places, and a waistband with no opinions about your dinner. Let everything hang. That is the entire point of the pants.
Out there
Big Strut Energy.
Then the door opens and everything tightens up. BSE is comfort that finally learned to dress itself — modern cuts, clean lines, and the rooster on your chest saying plenty before you open your mouth. Cut for women, cut for men, same walk. Nobody out there needs to know how soft it is.
Loose in. Strut out. Same closet.
-20 years. One idea
we actually kept.
Same crew. Same trip. Since 1990.
We met at THE Ohio State University and never got around to going our separate ways. It started cheap — the Indy 500, away games, a tent. Then jobs happened and cheap became golf. And every February, Cabo, because Ohio in February is a sentence, not a season.
The formula never changed. Golf all morning. Pool all afternoon. Poker all night. We went out plenty — and when we went out, we strutted. But the best night was almost always the one we stayed in.
And every one of those nights, we were in the same loose, soft, gloriously unserious lounge pants. We called them Live Loose Strut Pants.
Cabo, 2012. Poolside, we decided the pants should be a company — and named every garment we could think of before the ice melted.
Then we filed the notes away for fourteen years.
Now they're Strut Threads.
House Rules
How this place works
Go Full Strut
Add one piece and we'll show you what finishes the fit.
Spend $2,000, Become Ruler Of The Roost
Official title, permanent discount, zero shame. It's a lifetime appointment.
Start Talkin' Strut.
We wrote our own dictionary before we wrote our first order. Full Strut. The Coop. Smokin' Strutwear. Last Call. And when something fits you right, you'll hear it out loud:
"Nice Strut."
Right now we make three things and we make them right: Strut Tees, Struttin' Hoodies and Strut Lids. Live Loose Strut Pants are next. The rest of the closet comes later.
Show us how you Strut!
Take your Strutwear somewhere cool. Somewhere famous. Somewhere your mother would ask questions about. Snap it, post it on Instagram, and tag us. The best ones get featured on our page.
Tag @strutthreads + #StrutThreads
- 1Get dressed. Strut Tee, Struttin' Hoodie or Strut Lid.
- 2Go somewhere cool — a landmark, a stadium, a mountaintop or the best dock on the lake.
- 3Post the photo on your Instagram and tag @strutthreads and #StrutThreads.
- 4We share our favorites on @strutthreads.
Good times.
Soft threads.
Good jokes.
JOIN THE ROOST
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